There are more and more app entrepreneurs using several cost-effective app marketing strategies to take most of the attention of targeted customers and markets. There are app marketers who have earned millions of dollars from scratch by promoting their app with industry best practices. While the app stores and various digital marketing platform offers vast possibilities for marketing apps to a wider and targeted audience, there is no more need for spending huge budgets on expensive advertising methods like Out Of Home, TV campaigns or print ads. There are many specialized ASO companies in India that can assign and incentivize organic customers to give impressive feedbacks and referrals for your app.
Positive Reviews Will Drive More Conversions
The word of mouth is always a powerful way of driving new customers to a business. The app marketing world is realizing the impact of having more positive reviews and rating on the app store so that new users will get to see it and get convinced to install the app. App marketing agencies will help apps in various industries to get authentic and positive user reviews. In today’s competitive mobile marketing scenario customer will be important looking on the user ratings and reviews to identify how the app is in satisfying their needs and expectation. If the user doesn’t find the reviews to be not that impressive within the first few seconds, it can prompt them to leave your app and try for other ones.
App Store Optimization
Your app’s discoverability to relevant search queries is more important than convincing users to install your app. You have to employ with effective analysis and research in order to identify the right keywords that are potential for ranking your app on the app store. Insights on consumer behavior patterns and competitor’s app marketing approach can help you to implement an effective metadata keyword strategy for your app. App store assets such as title and description need to contain relevant keywords that have more chances for ranking your app on top search results. There are several online keyword monitoring tools that are capable of identifying keywords that are most potential to rank your app on the top results.
Visual Strategy For Gaining Attention
The visuals that appear to users on the app store should be analyzed and assured to be of the best user convenience. Your app icon will be the first opportunity to take the attention of the audience and get a huge number of app store engagement. Once they are into the app store page it will be the screenshots and featured video is the visual part that would take their attention. The screenshots should be of app pages with some of the outstanding features so that visitors will get to try it out. The feature video should also have highlight features and benefits so that users can easily identify why they should download it. All the visual elements that appear on your app store should be in line with the features and elements in your app. It has to be simple in design and ensured to look good at every size.
Below are some added tips to ensure better ranking and higher conversions for your app.
Screenshot Optimization
The first screenshot that appears on the app store will have more chances of getting attracted by users so that it should demonstrate the most distinguishing feature in your app. It can give a quick glance at the core functionality of your app. You should also be considering to highlight screenshots in a unique way. You can write a short caption that makes users clear about what they can get from each feature of the app. You must keep in mind that the purpose of these keywords is just to aid the purpose of screenshots and keep captions short and concise.
Provide Useful Tutorials
In order to grab user attention and help them visualize the advantage of your app, you can provide them with useful tips for using the app. The screenshot field can be utilized to publish a tutorial for app users.
Localization and Geo-targeting
App marketers can take advantage of localization and geo-targeting features to show up their app in specific geographical regions. This can be made possible by making the language of every app store assets for the region you are targeting.
